By Ann Rockley, with Pamela Kostur and Steve Manning
New Rider Publishing
Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content. The book provides the successful methodology The Rockley Group has developed to help organizations to reduce the cost and effort of complex information creation and management ranging from marketing materials, through customer support materials, and regulatory documents.
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